Part 3: The KPI Paradox (Goodhart’s Law)
The more KPIs a company tracks, the less it understands its business.
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Data-driven leadership belongs to everyone.
Not just enterprises with a dedicated data team. Every business deserves to make decisions on facts.
Transform your raw data into clear, actionable insights. We design and build custom dashboards, automated reports, and analytics tools that empower your team to make faster, better decisions. No specialist knowledge required.
Build scalable, reliable data infrastructure tailored to your business. Our data solutions cover cloud-based data warehouses, automated ELT pipelines, and clean architectures that integrate seamlessly with your existing tools and reporting stack.
We develop effective, custom software that fits your exact workflow. From web applications and internal tools to API integrations and data products, every solution is built precisely for your business needs and designed to last.
Stop guessing — insights in 7 days
BIHub builds your data warehouse and dashboards so your leadership team makes decisions on facts, not gut feeling.
Stop firefighting — projects on time, on budget
ProProject helps project-driven businesses optimise their schedules, manage quality, and deliver profitably.
We are a Finnish data company specialising in helping small and medium-sized businesses turn their data into a competitive advantage. From initial strategy through to implementation and ongoing support, we deliver clear, powerful, and effective data solutions that fit your budget and your team.
Our approach is straightforward: understand your data challenges, design the right solution, and deliver measurable results. Whether you need a modern cloud data warehouse, embedded analytics, or a custom business application, we build data solutions that work reliably from day one.
Enterprise-grade analytics and data infrastructure have historically been out of reach for growing businesses. We change that. Our BIHub platform and services are designed to give small and medium businesses the same powerful data capabilities as large enterprises without the enterprise price tag or complexity.
Based in Finland, we serve clients across Europe. Our founders combine strong academic backgrounds in statistics and business administration with deep hands-on experience in cloud data platforms, Microsoft Power BI, and modern software development.
Meet the team building Datalystics with fresh energy, technical expertise, and commercial drive.
BBA, Business Administration
Joonas brings entrepreneurial vision and business development skills to guide our company's growth. He focuses on understanding client needs and building sustainable business relationships. With a strong financial background, he ensures our operations are efficient and strategically sound. Known for his sharp business instincts, Joonas keeps the team focused on what matters: delivering real value for clients.
Key Expertise:
MSc, Statistics
Teemu leads our technical development with strong expertise in statistics and data science. His academic background and practical experience ensure our solutions are both scientifically sound and practically useful. Known for his analytical precision, Teemu turns complex data challenges into clear, scalable solutions that clients can rely on.
Key Expertise:
BBA, Business Administration
Jussi works at the intersection of sales and marketing, combining business understanding, project expertise, and a data-driven mindset. He's great at turning complex topics into clear, actionable steps and making sure things move smoothly from idea to execution. Known for his versatility, Jussi focuses on finding the best solutions for clients and seeing them through to the finish.
Key Expertise:
Insights on data analytics, business intelligence and software development.
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