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Näkemyksiä data-analytiikasta, tietojohtamisesta ja ohjelmistokehityksestä.

Teemu Julkunen Huh 2, 2026 English

Part 3: The KPI Paradox (Goodhart’s Law)

The more KPIs a company tracks, the less it understands its business.

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Teemu Julkunen Maa 23, 2026 English

Part 2: The Measurement Trap

You're optimizing for the data you can see. Not the data that matters.

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Teemu Julkunen Maa 16, 2026 English

Part 1: Why Most “Data-Driven” Decisions Are Just Justifications

Many organizations claim to be data-driven, but in practice they are performing Data Theater. Dashboards, KPIs, and analytics presentations create the appearance of rational decision-making, …

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Teemu Julkunen Jou 18, 2025 English

Part 4: Most Data Governance Is Theater

Let’s end the illusion: Clarity does not emerge from systems. It doesn’t come from dashboards, data platforms, or governance frameworks. And it certainly doesn’t come …

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Teemu Julkunen Jou 4, 2025 English

Part 3: Clarity Is a Leadership Choice, Not a System feature

Organizations keep hoping that technology will save them from the conversations they refuse to have.

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Teemu Julkunen Mar 25, 2025 English

Part 2: Organizations Want to Make Data-Driven Decisions With Data No One Can Even Explain

Organizations love the idea of “data-driven decisions”, yet most of them can’t explain the very data they rely on. And here’s the uncomfortable truth: you …

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Teemu Julkunen Mar 13, 2025 English

Part 1: Your Data Behaves Like You Think It Doesn’t

What if your data has been copying you all along?Not your insights, but your shortcuts. Your biases, your impatience, your half-finished thoughts.

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Teemu Julkunen Mar 5, 2025 English

Part 5: What Data Can’t Decide

We’ve built an empire on the idea that data speaks for itself but it doesn’t. It speaks for whoever built the system, designed the form, …

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Teemu Julkunen Lok 29, 2025 English

Part 4: The Illusion of Knowing

We don’t lead with data anymore. We lead with stories about data. And the better the story sounds, the less we question it.

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