Part 3: The KPI Paradox (Goodhart’s Law)
The more KPIs a company tracks, the less it understands its business.
Read moreBlog
Insights on data analytics, business intelligence and software development.
Part 2: The Measurement Trap
You're optimizing for the data you can see. Not the data that matters.
Read morePart 1: Why Most “Data-Driven” Decisions Are Just Justifications
Many organizations claim to be data-driven, but in practice they are performing Data Theater. Dashboards, KPIs, and analytics presentations create the appearance of rational decision-making, …
Read morePart 4: Most Data Governance Is Theater
Let’s end the illusion: Clarity does not emerge from systems. It doesn’t come from dashboards, data platforms, or governance frameworks. And it certainly doesn’t come …
Read morePart 3: Clarity Is a Leadership Choice, Not a System feature
Organizations keep hoping that technology will save them from the conversations they refuse to have.
Read morePart 2: Organizations Want to Make Data-Driven Decisions With Data No One Can Even Explain
Organizations love the idea of “data-driven decisions”, yet most of them can’t explain the very data they rely on. And here’s the uncomfortable truth: you …
Read morePart 1: Your Data Behaves Like You Think It Doesn’t
What if your data has been copying you all along?Not your insights, but your shortcuts. Your biases, your impatience, your half-finished thoughts.
Read morePart 5: What Data Can’t Decide
We’ve built an empire on the idea that data speaks for itself but it doesn’t. It speaks for whoever built the system, designed the form, …
Read morePart 4: The Illusion of Knowing
We don’t lead with data anymore. We lead with stories about data. And the better the story sounds, the less we question it.
Read more